Simmi Sarma

Principal Consultant

Content & Training Lead


A food technologist by profession and a writer & language coach by passion, Simmi has spent several years in the food & hospitality industry.

She worked with the Taj Group of Hotels, and then as a National Consultant with the World Health Organization, followed by a stint as a Project Consultant, Mission Economique, UBIfrance at the Embassy of France, New Delhi.

She writes, edits and translates projects in English, French and Hindi and has a keen interest in the Urdu script which she is currently immersed in.

Simmi writes for national publications and digital platforms on a variety of subjects including Current Affairs, Travel, Food, Health & Lifestyle, Education, Environment and more.


She also undertakes language coaching and soft skill training modules for various levels within organizations in the F&B and service industry.

Sanjay Sarma

Principal Consultant & Founder

Brand & Communication Lead 


Sanjay brings in over 25 years of cross industry experience & entrepreneurial expertise as a brand strategist, advertising & communication professional.

He is the Founder & CEO of Design Worldwide, a multi-discipline strategic design firm, and also the Mentor & Editor of Licence to Drive, a digital content platform for auto, travel & lifestyle.


In the year 2007-08, Sanjay was the Co-Chairman of ASSOCHAM’Expert Committee on Advertising, Brand & Design. He is currently on the Advisory Board of the Pondicherry International Film Festival and online video on demand platform PickurFlick.


An opinion leader with business dailies like HT Mint, Hindu BusinessLine and Business Standard, he has been a regular speaker at leading management institutes, design schools and startup summits.

Currently, Sanjay spends a considerable amount of time mentoring and advising start ups and incubating new economy ideas.