​Top reads about our team in the media:


On Advertising: 
Live Mint, Thu, 29 Aug 2019
Opinion | New Ad Bill set to affect celebrity endorsement biz


On Advertising: 

The Hindu BusinessLine, Thu, 11 July 2019

Advertising’s hits and misses at the Cricket World Cup


On Brands & Couse Marketing:

Live Mint, Wed, 26 June 2019

Opinion | It’s time brands did more for the LGBTQ+ community


On Branding & Communication: 

Live Mint, Tue, 18 June 2019

Brands leverage experiential campaigns, product innovation to ride on World Cup


On Celebrity Brands: 

Live Mint, Thu, 23 May 2019

Opinion | Akshay Kumar’s brand equity unaffected


On Branding & Communication:

Live Mint, Mon, 08 Apr 2019

VIP Bags undergoes brand revamp, engages Saif Ali Khan, Kareena Kapoor


On Political Campaigns:

Live Mint, Sun, 10 Mar 2019

Nationalism, jobs crisis emerging as biggest poll planks for Elections 2019 


On Advertising & Digital:

The Hindu BusinessLine, Thu, 13 Dec 2018

The cheese has moved


On Brand Design:

The Hindu BusinessLine, Thu, 29 Nov 2018

Building brand character


On Films & Film Festivals:

The Hindu, Tue, 25 Sept 2018

​French films to take centre stage at Pondy film festival


On Films & Film Festivals:

The Hindu, Tue, 25 Sept 2018

Puducherry gears up for PIFF


On Luxury & Lifestyle Brands:

The Hindu BusinessLine, Wed, 15 Aug 2018
​At 40, no going hell for leather, says Hidesign’s Kapur


​On Luxury & Lifestyle Brands:

The Hindu BusinessLine, Thu, 09 Aug 2018

Bagging all that fast fashion

On Politics & Personal Branding:

Live Mint, Wed, 18 Jul 2018

Going into 2019, has brand Modi lost some of its sheen?


On Films & Film Festivals:

Business Standard, Thu, 10 May 2018

​Adil named ambassador of indie film digital platform


On Corporate Branding:

Live Mint, Wed, 09 May 2018

‘Adopt a heritage’ plan is win-win for corporate brands


On Celebrity Brands:

Live Mint, Wed, 04 Apr 2018

Brands must disassociate from tarnished celebrities


On Luxury & Lifestyle Brands:

Live Mint, Wed, 07 Mar 2018

Tanishq takes solitaires beyond gifting, urges women to buy them in new digital campaign


On Luxury, Lifestyle  & Personal Brands:

Live Mint, Thu, 22 Feb 2018

Brand Nirav Modi takes a beating


On Brand Design:

Live Mint, Mon, 12 Feb 2018
Brands create localised packaging to woo young consumers


On Media & Brands:

Live Mint, Wed, 18 Oct 2017
Brand lessons in the age of social media


On Media & Brands:

Live Mint, Thu, Aug 03 2017

Does Doordarshan need a new logo?


On Media & Brands:

Live Mint, Thu, May 25 2017

What do brands buy on news channels?


On Political Campaigns & Personal Branding:

Live Mint, Fri, Mar 17 2017

‘Brand Modi’ is much more aligned with ‘Brand India’ today


On Political Campaigns & Personal Branding:

Live Mint, Fri, 17 Mar 2017

Assembly elections 2017: Narendra Modi expands brand equity to heartland


On Advertising & Entrepreneurship:

Live Mint, Wed, 27 May 2015

From advertising to entrepreneurship


On Branding:

Live Mint, Sun, 24 May 2015

Time to shift focus to Brand India


On Branding:

Live Mint, Tue, 12 Aug 2014

Experts divided on ‘Vistara’ brand appeal